Course Name | Retail Management |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
LOG 440 | Fall/Spring | 3 | 0 | 3 | 6 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | Online | |||||
Teaching Methods and Techniques of the Course | Group WorkLecturing / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | The course provides a solid historical background for understanding important current issues in retail management. The aims of the course are to provide and develop understanding of contemporary issues in retail management through case studies, class workshops and discussions. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | The course of retailing management examines how marketing and operational strategies can be utiized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in profitable performance. Apart from these, the cases and topics associated to international retaling will also be examined. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | X | |
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
2 | Understanding the role of retailers in the supply chain | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
3 | Current dynamics in the retails industry | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
4 | Understanding the retail industry & retail management & retailer types | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
5 | Segmentation and target market decisions in retailing / Changing shopping trends | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
6 | Location decisions in retailing | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
7 | Retail store design & layout decisions | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
8 | Pricing decisions in retailing | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
9 | Seasonality in retailing | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
10 | Omni-channel retailing & digitalization & future of retailing after Covid-19 | Retail Marketing (2016), Sean Ennis McGrawHill Edition |
11 | Presentations & in class discussions | |
12 | Presentations & in class discussions | |
13 | Presentations & in class discussions | |
14 | Presentations & in class discussions | |
15 | Coursework (report) tutorial | |
16 | Final exam |
Course Notes/Textbooks | Retail Marketing (2016), Sean Ennis McGrawHill Edition Retailing in a SCM Perspective (2005), Herbert Kotzab and Mogens Bjerre, Copenhagen Business School Press Retail Management: A Strategic Approach (11th Edition) by Barry Berman and Joel R Evans (Hardcover Aug. 6, 2009) |
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation | 14 | 15 |
Laboratory / Application | - | - |
Field Work | ||
Quizzes / Studio Critiques | - | - |
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | 1 | 25 |
Project | 1 | 25 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | 1 | 35 |
Total |
Weighting of Semester Activities on the Final Grade | 16 | 70 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 3 | 48 |
Field Work | |||
Quizzes / Studio Critiques | - | - | |
Portfolio | |||
Homework / Assignments | 1 | 25 | |
Presentation / Jury | 1 | 18 | |
Project | - | ||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | - | ||
Final Exams | 1 | 30 | |
Total | 169 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to analyze complex problems in the field of logistics and supply chains | X | ||||
2 | To be able to have good knowledge of sector related market leaders, professional organizations, and contemporary developments in the logistics sector and supply chains | X | ||||
3 | To be able to participate in the sector-related communication networks and improve professional competencies within the business sector | X | ||||
4 | To be able to use necessary software, information and communication technologies in the fields of logistics management and supply chain | X | ||||
5 | To be able to understand and utilize the coordination mechanisms and supply chain integration | X | ||||
6 | To be able to analyze the logistics and supply chain processes using the management science perspective and analytical approaches | X | ||||
7 | To be able to design, plan and model in order to contribute to decision making within the scope of logistics and supply chains | X | ||||
8 | To be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chains | X | ||||
9 | To be able to conduct projects and participate in teamwork in the field of logistics and supply chains | X | ||||
10 | To be able to have an ethical perspective and social responsiveness when making and evaluating decisions. | X | ||||
11 | To be able to collect data in the area of logistics and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. | X | ||||
13 | To be able to relate the knowledge accumulated throughout human history to their field of expertise. | X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest